How to Shop Smart Online
As much as Alison loves her store (and auctions and flea markets)—and Melissa loves all her vintage shopping options in San Francisco—we know that not everyone is so lucky. But stop all that moaning! Incredible vintage goodies are as close as your computer, and if you haven't yet taken the leap into the vintage world on the Internet, you are missing out.
It's not hard to shop online, but being a bit cautious, asking questions before you buy—AND READING THE FINE PRINT—will make you a savvy shopper who is less likely to be stuck with bad goods.
Here's what we have learned over the past several years, while buying everything from a classic two-tone alligator bag to a gorgeous Lilly Pultizer velvet coat (both items are in Melissa's closet):
1. eBay is a great place to start because of their feedback ratings. We always look at a seller's rating before even considering a bid. If someone has less than 50 sales and less than a 99% rating, we will look at lot closer at the actual feedback before taking the next step. Cliched as this sounds, where there's smoke, there's usually fire.
2. Read the whole description before bidding on something AND keep a tape measure close at hand. Don't just guess that something might fit you, and definitely don't go by an actual size tag. Study the measurements, then measure something comparable in your closet, if possible. If that sweater you already own measures 18 inches from armhole to armhole, then you probably can't fit into one that is only 16 inches wide. If the seller doesn't provide measurements, ask for them.
3. If you want something that is likely to be pricey—an alligator or crocodile purse, a vintage watch or serious jewelry, be especially careful about buying from a reputable vendor with top-notch feedback. Also keep in mind that reptile skins can be tricky to identify. But, in general, if the "scale" of a skin is small, it is probably lizard or snake rather than alligator or croc. Often we spot items on eBay that are lizard, but have been described as gator. Look closely at a variety of purses, at brick-and-mortar stores and in photos, and you will become more knowledgeable about skins.
4. If an Internet seller has given only minimal information, or seems vague about the details, ask questions or keep moving. And if you want to see more photos of an item, ask; it's possible the seller has more images they can e-mail you.
5. Most sellers on eBay will NOT accept returns based on poor fit. You buy it, you own it. So, read the details, noting everything from shipping costs to methods of payment to such red flags as "slightly smoky odor". Also, the most sophisticated Internet vintage vendors have implemented ratings for their merchandise and we love that; some if something is described as "good" rather than "mint" you know what to expect.
6. We love PayPal, for its ease of use, and highly recommend it. Some vendors will take checks or money orders, but that will usually delay the arrival of merchandise.
7. If you have never bid on an item at eBay before, spend some time at the site learning the eBay lingo. That way you will know what a "reserve" is (we usually avoid these because it's more game-playing than shopping), as well as "buy it now" and "best offer." Also, you will encounter sellers who don't sell to first-timers. When in doubt, send an email to the seller before putting in a bid. Usually, honest and clear communication is the best way to avoid misunderstandings.
8. If you win an auction, pay promptly. It is the decent thing to do, and you are much more likely to earn positive feedback, quickly.
9. Finally, there are hundreds, if not thousands, of vintage sellers on the Internet who don't use eBay (and many eBay sellers who also have online "stores"). Amazing merchandise is just a click away, but it helps to know what you are looking for. If you want a vintage Pucci clutch or sexy Daniel Green mules, type those words into Google, and go from there. As you would at any store, ask about return policies and read any fine print before putting in an order.